With the right web design, not only will your business brand look appealing and draw in new customers, but also it will help you lead the pack in your industry.  The home Page is certainly the ‘holy grail’ of search returns and with over 90% of searchers clicking through from that page, having a well-designed site is all the more important.

People often forget that in addition to being eye-catching and containing compelling content, a web site needs a solid structure, which will best support SEO.  When you have a navigation bar that is well presented and easy to use coupled with the right site architecture, your bounce rate will decrease and your conversion rate will definitely improve.  By making your customer’s interaction as inviting and fun as possible, you are sure to get them to the right information about your company.

There are tips and techniques, which a professional web designer can assist you with that you might never have considered for yourself.  For example, you can make your home page a sales landing page or strive to have every page in your site be a sales landing page.  That way you are lessening the number of clicks your potential customer will need to make to find you.  Make it easy for them to access your information!

Another helpful thing to do is to keep your content fresh, entertaining, and inviting.  By giving your customer something of value on your site, you are making sure that they have a clear path back.  One way to do this is to include a menu on every single page.  You may also want to include links within your site to pages that may not be accessed so quickly like – Portfolio – Products – Jobs – About – or Contact.  That way, they know that they can find you and that you will provide useful, purposeful information for them.

Therefore, yes, when you consider all the aspects of web design like its content hierarchy and the actual architecture of your site, web design really, really matters.  Getting more business is all about giving your visitor a clear site structure with valuable information.  That is why consulting with a professional web design firm is such a wise investment for your business.

To learn more about the importance of web design, visit: http://www.ci-dd.com/

1. Choose the right keywords – Here’s where knowing what your competitors are doing can be useful.  Find out what keywords are working for your competition.  Do your homework here and take the time necessary to gather excellent information.  Use keyword tools like Wordtracker or Google’s own keyword tool.  Remember the more specific you can be, the better chance you have of getting more traffic to your site. Avoid using well-known brand names and, instead, pinpoint the right niche phrase which best describes your business.
2. Keep the keywords relevant – Content is still king of the internet, so be sure that your keywords are fresh and relevant.  Keep your metatags, titles, anchor text, and web content keyword rich and communicating the right message.  In other words, do not just throw words or code up online – think about the content.  Find out what issues your clients are currently facing and give them some helpful information.  The more purposeful and targeted your content is – the better its relevance.
3. Know your market – What exactly is your niche?  Who are your biggest competitors and how are they different from you?  Alternatively, how are you biggest competitors similar to you?  Find out what is working and what is not in terms of your industry.  There may be particular colors, layouts, or headings that are successful for your industry and your brand.  There is no reason to re-invent the wheel with your web site.  However, you also do not want to have a site that is an exact duplicate of a competitor’s either.

The right SEO web development can be the best friend for your branding efforts.  Just be sure to stay on top of what is working, keep your content relevant, and know your niche.  When you integrate your web site with all of this, you will easily attract extensive traffic.  To find out more about how SEO web development works for your brand, contact us at: http://www.ci-dd.com/

Cultura Interactiva Web Design & Development was contracted by the Triton Logistic’s marketing department to create and develop multiple pieces for its brand identity. The company was looking to revamp its image, and we were put in charge to design business cards, envelopes, folders, flyers, brochures, banners, badges, letterhead, notepads, power point themes, workers certificates, and all graphic pieces to help with the new image.

Even when a logo had been already designed for the company, we were able to improve it with some shadows and better color definitions to be able to use it as our base for the graphic design pieces that we were being entrusted to develop.

Folder letter size with internal pocket

Business cards

Badges for Staff and Visitors

Letterhead

Envelope #10 plain

Envelope #10 with window

Flyer front and back view

Brochure with front, back and 6 internal pages

Choose the right design team. Your creative design team is there to tell your company story – visually and with words.  Your web site should be built with an integrated look, theme, texture, and story.  Some of the unique technologies for telling your story include: HTML5, CSS, AJAX, and Mobile Web Design.  Youtube is also an excellent choice for video integration.  When your designers use the right technologies to tell your business story – you can be assured that clients will come!

Now that you have the right design or externals, it is time to work on some nuts and bolts behind the scenes.  Your SEO team should be focused on building visibility and traffic by considering what the current Google algorithms will find appealing and attractive.  In other words, your site needs to have and be more than just a pretty face – or, beautiful graphic design.

When you have a team that can effectively marry both SEO and beautiful web design, you are sure to have success.  There are times when the web design and SEO team lock horns about what is the right choice for your site.  That is why hiring an SEO web designer or web developer is the best of both worlds.

When you choose a team that understands SEO and conversely, an SEO team that understands design elements; then you know you have the right combination for improving your bottom line.  Ultimately, it is up to you, the client, to make sure your branding is being established the way you need it to be.  By finding an SEO web design company, you have made it that much easier for yourself to choose.

To learn more about creating a site that is visually appealing and draws SEO traffic, contact us at: http://www.ci-dd.com/contact/

The first thing you will want to do is research.  Find out where you can go to create backlinks.  What are the blogs, forums, and discussion groups you need to be a part of?  How often will you post articles with links?  What is the best way to keep feeding your site with fresh content?  When you start with the SEO endgame in mind, it is much easier to reach your business goals.

Next, you will want to make sure you have optimized your site for SEO in every nook and cranny possible of the site’s coding.  This starts with your URL or title.  Simple, right?  Well, it is astonishing how many people neglect this simple step.  The search engines are looking for you and your business with the right keywords – so, make sure your keyword choices are clear, precise, and specific.  Do not overdo it, but with the right keywords used in the right way, your site will begin to link again and again with the search engines.

Finally, you will want to integrate steps one and two to keep your site up at the top of the rankings.  Your research is the map for how to create backlinks, the hard work is in the actual traveling.  Meaning that using all the right online resources to create backlinks is the journey that you need to be sure you are taking daily.

When you have the right roadmap, the best SEO design, and the right SEO web development team; you know that your business will be successful.  To find out more about what effective SEO web design can do for your bottom line, visit us at: http://www.ci-dd.com/contact/

Not only does your web site need to be eye-catching, attractive, and informative, it also needs to become an important source for attracting new business.  With the right design and some helpful SEO techniques applied, your web site will most assuredly attract more traffic and increase your sales.

You can have a web site that is both visually appealing, functional, and informative.  It just takes finding the right combination of visually appealing design and navigational features.  When you combine inner and outer appeal on your web site, it is sure to stand out from the crowd and bring new clients to your business easily.

Here are a few pointers on how to create a web site design that will maximize sales:

Page Layout: If your site does not have the right integration of color-coding and clear, simple, easy to use layout, it will completely defeat the purpose of having a web site.  By consciously choosing a clear menu system with appropriate color and background design, you are making it easy for the right target audience to find your service.

Site Architecture:  When your site has a simple architecture, it will load quickly and give your potential audience and easy-to-understand interface.  That way, your potential clients can find precisely what they are looking for quickly.

Navigation Bar: The easier your site is to navigate, the easier it will attract new business.  When the navigation bar of your site is properly placed in a prominent position above the fold, this improves the usability of your site.

Once you have incorporated the right page layout, architecture of your site, and made the navigation bar prominent and easy to use, you next will need the right content to populate your site.  Find the right keywords and use ‘best practice’ techniques to SEO optimize the content on your site.

By synthesizing all of this information and creating a site that is easy to find, loads quickly, and is simple to navigate; you are well on your way to maximizing your sales with your online presence.

To learn more about maximizing sales with your web presence, contact us at: http://www.ci-dd.com/contact/ for your free web site analysis.

It can seem overwhelming to find the right SEO web developer.  However, when you know what to look for, it really is very straightforward.  After all, a site with no visitors is of no value to anyone.  Here are 5 tips for choosing the right SEO web developer:

1.)   What is their technique?: There are a number of web developers who will use unscrupulous techniques like Black Hat strategies.  This will do your site no favors whatsoever.  Black Hat strategies are a short-term fix for a long-term problem. There are many ways to generate traffic using White Hat strategies – they just take time to develop.

2.)   Online experience: Make sure that the SEO web developer you choose has some practical experience and that SEO is not just an abstract theory to them.  The only way to gain online experience is to be online working with the latest strategies, programs, and skills.

3.)   What’s in your SEO web developer’s toolkit?: Familiarizing yourself with some SEO basics is key to making sure that your site is getting the most “bang for its buck” SEO-wise.  Make sure you assess the quality of the tools being used, your developer’s expertise, and their confidence in that specific tool.

4.)   Insight: The best web developers not only have education, training, and experience, they also can give you insight into how to develop and improve your online branding efforts.  Having a degree in Web development can give your developer knowledge, but true insight occurs with the combination of knowledge and experience.

5.)   How are we measuring SEO success?: There are a number of effective and easy to use online assessments, which can easily show you your ROI from your SEO efforts.  Be sure you have a web developer who will show you the evidence in a clear, easy to understand way.

By keeping these 5 tips in mind, you will easily find the best possible SEO web developer for your site.  To learn more about growing your business through SEO web development, contact us at: http://www.ci-dd.com/contact/

Cultura Interactiva Web Design & Development, was in charge to analyze, plan, design and develop this amazing web tool. The web design process started with a set of wire frames to be able to find the correct elements necessary in all web pages. Due the natural concept of the project (an event calendar) the next step was to create a clean and simple design for the Calendar interface where celebrities, events, and details about participants will fit perfectly containing all important information, but without looking too busy or crowded.

The “Event Calendar” is actually six calendars. There are event calendars dedicated to the Miami, New York and Los Angeles markets. A fourth calendar spotlights events in cities outside of these regions. The fifth calendar is for television broadcasts and national (e.g. film or music) releases. The final calendar is a production development calendar. It can be used to cast Latin celebrities, present brand integration opportunities to advertisers, etc.

A custom web programming was developed to match all project features about how users will interact with the system, how they will publish new events, create new alerts, and add new celebrities, all these when keeping a perfect security policy regarding celebrity’s management rights, and easily updates to Celebrity’s Profiles and Galleries.

The system also counts with a strong Master Administration environment from where all features, users, events and celebrities can be easily managed making this the central place to keep on eye in every part of the system.

Statistics is a great tool for measure success and a must to have for any business, and one of the best for web development is Google Analytics. Cultura Interactiva integrated a custom Analytics report inside the Master Administration to be informed about main website data regarding: daily visitors, monthly visitors, per period visitors, most event viewed, visitors sources (direct, search engines, others), main landing pages, etc.

Services:

• UI analysis and Architecture
• Wire frames
• Custom Design
• Custom PHP programming
• MySQL architecture and development
• AJAX implementation for modern feeling
• Social Networks as Facebook and Twitter integrated in system
• Custom User Administration
• Custom Master Administration
• Google Analytics Custom Reports onsite
• Custom recurrent credit card payments

Cultura Interactiva Web Design & Develoment, has been hired to create a completely new feeling for this Ice Cream manufacturer website in Miami. They are a “classic” place with many many years in market, and we are anxious to create something very attractive, and delicious for its customer to invite to visit the website, and most important to get a high ranking in search engines.

We will keep you posted about news regarding this delicious website.

1.    Make sure each page is unique – SEO wise: When you include individual page titles and specific metadescriptions, you are creating more opportunities for online traffic.  No matter which CMS (content management system) you are currently using, make sure that the metadescriptions and default title pages are unique and specific.
2.    Create the right XML sitemap: The sitemap is one way human visitors and search engine algorithms and robots find you online.  Make sure you create the right XML site map for the search engines and that each individual page is SEO optimized.
3.    Be mindful of your URL: Keywords are a critical element of creating the right URL.  So, make the most of them and create a URL, which is an easy to understand title for your page or services.
4.    Make the site User-Friendly:  All elements of your site from registration to login to searching within the site need to be easy to use.  If there are more than 2-3 steps involved in a process on your site, you will lose traffic.
5.    Keep your code clean:  When the code for all of the pages on your site is clean, it loads more quickly.  When a site loads fast, it is easier for both search engines and online users to access.  That way, the humans will not get bored and the search-bots will not move on due to delayed time.

SEO web development is a straightforward way of guiding the right traffic – human and searchbot – to your site and your business.  There are many other tips for creating excellent sites that are SEO-friendly.  To find out more, contact us at: http://www.ci-dd.com/contact/